Kaguya-sama: Love is War

Set in the elite Shuchiin Academy, Kaguya-sama: Love is War is a brilliant subversion of the romance genre. It follows the Student Council President, Miyuki Shirogane, and Vice President, Kaguya Shinomiya—two geniuses who are madly in love but far too proud to admit it. Viewing love as a battlefield, they engage in elaborate, high-stakes mental warfare to trick the other into confessing first. In the figure world, this series is a massive hit due to its sharp character designs and the iconic contrast between the characters' "cold genius" personas and their "goofy idiot" inner thoughts. Collectibles often feature "Okawaii koto" (How cute) smirk expressions or items from the show's most viral moments.