Hololive

Operated by COVER Corporation, Hololive Production is the trailblazing Virtual YouTuber (VTuber) agency that single-handedly revolutionized global internet culture. Featuring a massive, diverse roster of incredibly talented streamers, idols, and gamers, Hololive bridges the gap between 2D anime aesthetics and live, interactive entertainment. Their talents have amassed millions of fiercely dedicated fans worldwide, dominating YouTube, selling out live holographic stadium concerts, and creating a cultural wave that has completely taken over the collectible market.

In the figure industry, Hololive merchandise is an absolute powerhouse. Because each VTuber features incredibly detailed, highly personalized character designs created by famous artists (known as "Mamas" and "Papas"), they translate perfectly into premium physical collectibles. Powerhouse manufacturers like Good Smile Company, Max Factory, and Bandai Spirits are constantly expanding the Hololive catalog. From the highly sought-after complete Nendoroid lineups and accessible Pop Up Parades, to breathtaking 1/7 scales and cozy "Relax Time" prize figures, Hololive collectibles are some of the fastest-selling and most heavily pre-ordered items in the otaku world.