Sega Fave

The 2024 Rebirth. Formerly known as Sega’s toy division, Sega Fave was rebranded in 2024 to consolidate their high-end prize and hobby manufacturing. As a manufacturer, they focus on "Fave-centric" engineering—prioritizing the most popular characters with upgraded molds. Their 2026 technical standard involves using "Matte-Skin" PVC to reduce the plastic shine common in cheaper prize figures.