GoodSmile Company

Founded in 2001, Good Smile Company (GSC) is a true titan of the anime figure industry, globally renowned for establishing the gold standard in modern figure collecting. Operating out of Tokyo, Japan, GSC is best known as the creator of the iconic, super-deformed "Nendoroid" series and the highly accessible "Pop Up Parade" line. Beyond their own breathtaking scale figures, vibrant paintwork, and unmatched quality control, Good Smile Company serves as the central distribution hub for a massive network of partner manufacturers. Whether you are buying your very first prize figure or a $300 masterpiece, Good Smile Company is the beating heart of the otaku collectible world.