Pop Up Parade

Launched by Good Smile Company, the POP UP PARADE series revolutionized the anime figure collecting hobby by delivering high-quality, meticulously sculpted figures at an incredibly accessible price point. Designed with the passionate collector in mind, POP UP PARADE figures are famous for their speedy release schedules—often hitting shelves just four months after pre-orders open. Standing at a display-friendly 17-18cm (about 7 inches) tall, this line bridges the gap between basic prize figures and high-end 1/7 scales, offering vibrant paintwork and dynamic, character-accurate poses without the premium price tag.

Spanning an absolutely massive roster of iconic shonen heroes, beloved VTubers, and legendary gaming characters, the line is a collaborative powerhouse featuring sculpts from Max Factory, Orange Rouge, and Good Smile Company themselves. With the recent introduction of the towering POP UP PARADE L and XL sizes, this brand has firmly established itself as the ultimate entry point for new fans and an essential staple for veteran otaku alike.